Did you notice that you catch little details better when you walk rather than driving your car to somewhere? Customer journey mapping is like walking the road and capturing small details that connect you with your customers. Along the journey, we will work together with personas and create stories that describe the customer's experience. We may focus on a particular part of the story or give an overview of the entire experience to identify the customer’s feelings, motivations, pain points and questions for each of these touchpoints.
Iris Wedding Shop
The customer journey map describes a day of a bride-to-be and her online/onsite experience with the company. It helped me and the stakeholders to understand where the users come from, what they are trying to achieve, and what proper devices and channels of communication are needed to acomplish the user goal.
Mind mapping is a fun activity to brainstorm thoughts organically without worrying about order and structure. Branching a diagram for tasks, concepts, or items linked to a central subject using a non-linear graphical layout allows the team members to create innovative ideas. With the various mind mapping online applications out today, you can attach files to different branches for even more flexibility and collaboration.
This is part of a UX case study that I conducted for my own use. The mindmap helps exploring and understanding the brand and target audience without worrying too much about meeting the UX objectives yet. Mind mapping is a great tool for researching and gathering useful information to empathize with the users and clients.
Can you imagine a story without the main character? Persona is like the main character in the UX process. UX designers create a persona/personas based on their research on cultures, belief systems, emotions, human desires, etc. A good persona description is not a list of tasks or duties; it's a narrative that describes the flow of someone's day, as well as their skills, attitudes, environment, and goals.
Yes to education for girls in India
This persona is created for The Colorss Foundation's campaign: Yes to education for girls in India. The Colorss Foundation's mission is to solve gender inequality issues in India results in stress, depression and lack of confidence especially among young girls who are burdened with additional responsibilities at a much younger age than their male counterparts. I created few more personas to help the stakeholders understand their users' unique circumstances and lead them to empathize, not sympathize.
Wireframing is an important step in any screen design process. It primarily allows you to define the information hierarchy of your design, making it easier for you to plan the layout according to how you want your user to process the information. Also, Wireframing is a great way to make sure if its functionalities and usability work properly before jumping into a more detailed design process such as low/hi-fidelity prototyping.
American Family insurance - DreamBank
The wireframe focuses on the process of discovering users' dream while they are engaging with American Family insurance's mobile app, Dreambank. Dreambank offers different learning modules that are designed to help the users uncover their interests, strengths, talent, and more.
A sitemap is like a floor plan for your site. Sitemaps give you a visual representation of the site's organization, hierarchy and how different sections are linked together.
Customer Jouney Map
Task Flow/User Flow/Wireflows
Low & Hi-Fi prototype
Agile & Scrum
HTML & CSSs
I believe that everyone possesses their own unique wisdom in life that comes from humanistic values such as empathy, care, and human well-being. Although wisdom is invisible, it can be gauged by a person's actual conduct and behavior. I believe that is core idea of human-centered design.
I'm a dedicated user experience designer who promotes humanistic values through my work. My favorite quote of all time is "Suffer what there is to suffer, enjoy what there is to enjoy." by Nichiren Daishonin. We all experience good times and rough times in life. What really matters is to enjoy/appreciate every each moment and keep moving forward with a positive outlook. This is my motto at work and home.
As a UX/UI Deisnger, I do take full responsibility for what I create and how to inspire/spark others. I'd love to get to know people who are enthusiastic about the same purpose.